With the end of the college entrance examination and the gradual vacation of primary and secondary schools, the peak season for summer tourism is coming. According to the analysis of the Information Center of the Ministry of Culture and Tourism, various regions have increased the supply of cultural tourism products and introduced preferential measures such as ticket reduction and exemption for scenic spots. It is expected that the number of summer travelers will hit a new historical high. Inbound tourist flows are concentrated in large port cities, such as the visa-free policy for Saudi Arabia and other countries, which has increased inbound passenger flows. Outbound travel also faces three peaks. Consumers prefer long-distance and parent-child travel in the country. Summer vacation methods such as going into the mountains, playing in Vattnet, och omfamna gräsmarken är populära . Dessutom har påverkan av "nöjesekonomin" som drivs av känslomässigt värde fördjupats, och musikfestivaler och konserter har blivit temat för resor .}
In terms of the choice of tourist destinations, popular destinations such as the Xinjiang Loop and the Qinghai-Gansu Loop are favored. Xinjiang attracts many tourists with its unique natural scenery and diverse ethnic cultures. The routes in southern and northern Xinjiang have their own characteristics. Kanas, Sayram Lake Och andra attraktioner i norra Xinjiang lockar många turister med deras underbara naturliga landskap och mystiska Tuva -kultur; southern Xinjiang has a strong historical heritage and unique Uyghur customs. Attractions such as Kashgar Ancient City and Kuche Grand Canyon allow tourists to appreciate the rich Western customs. The Qinghai-Gansu Grand Loop has become a paradise for self-driving enthusiasts with its majestic northwest scenery, mysterious Buddhist culture and unique cultural landscape. The Qinghai Lake, Chaka Salt Lake, Zhangye Danxia Landform and other attractions along the way form a beautiful picture. In addition, theme parks such as Pop Mart City Park have become more popular. These theme parks have attracted a large number of tourists, especially young people, with their innovative amusement facilities, cute characters and rich and diverse Underhållningsprojekt, som blir en ny höjdpunkt på sommarturismmarknaden . Musikfestivaler, konserter och andra aktiviteter hjälper också sommarresor, vilket ger turister mer diversifierade resealternativ och berikar ytterligare konnotationen av sommarens kulturella turismförbrukning .}